COVER YOU is much more than a clothing brand; it's a movement. Born from the vision of a passionate artist, it embodies a philosophy of benevolent protection , inviting everyone to proudly display it. After a period of reflection and development, the concept finally takes shape to reach an audience sensitive to today's values.
The Artist's Will: A Protective Manifesto The artist behind COVER YOU imagined a brand like a banner. The idea is simple but profound: to allow everyone to express their commitment to protection —of themselves, their loved ones, and the planet—through everyday fashion pieces. The hat design , chosen as a universal symbol of protection , thus becomes a strong visual imprint, a subtle nod to this notion of "covering up" in the broadest sense. It is the expression of a shared conviction, an invitation to prudence and attention, without ever sacrificing style or comfort.
Our Founding Values: Protect and Preserve
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Personal and Collective Protection: At the heart of COVER YOU lies the belief that taking care of yourself is the first step towards being able to take care of others. Our clothing is designed to offer optimal comfort, allowing you to feel at ease in your body and in your clothes , this ease being the basis of inner confidence and serenity. It is a constant reminder to "pay attention", to "be careful", not out of fear, but out of kindness towards yourself, your family and your friends.
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Ecological Commitment: Protecting the Planet: COVER YOU is firmly committed to a more sustainable future. Aware of the climate emergency, almost all of the clothing in the COVER YOU STORE is made from 100% organic cotton . This means less water, no chemical pesticides, and a deep respect for soil and biodiversity. We don't just follow a trend; we act to promote ecology and respect for the environment , convinced that fashion can also be a vector for positive change.
Our Products: Comfort, Style and Message Our collection consists primarily of t-shirts . Each piece is designed to be comfortable to wear, versatile and timeless, fitting perfectly into the wardrobe of young urban adults.
Our Printing Method: Quality and Durability The "COVER YOU" brand and hat designs are applied to each garment using high-quality digital printing . This process not only guarantees exceptional clarity of patterns and colors, but also increased durability . Our prints are designed to withstand time and washing, ensuring that your protection message remains intact and vibrant, year after year. This is a guarantee of quality that reflects our commitment to offering you products that last.